I was at the top of my game back in 1994 working for the leading educational software distributor in the US, when I pitched to my boss an idea to expand into what was then an untapped market. I was all excited and spent time researching when I presented what I thought was sure to be my next big move within the company. Quickly I was shot down, as it was stated that they had already considered this market in the past and they did not feel it was their space. I was devastated, as I knew in my heart it was the right move.